6 Ways Cannabis Networking Helps Your Business
Let’s be honest: although the cannabis industry is one of the country’s fastest-growing industries, it is still a small world. Everyone knows everyone, and everyone who doesn’t know everyone is about ten steps behind – or at least, that’s what it feels like.
In such a tight-knit, highly-regulated industry, connections are everything.
From finding new business opportunities to getting inspired by others in the field, cannabis networking is essential to growing your dispensary, cannabis brand, or business.
Here are six ways cannabis networking can help your business:
1. Set yourself up for success
Any new business endeavor is lonely. Although you may have supportive family members and friends, the reality is that you are the one who has to make things happen. Especially in this post-COVID era, entrepreneurship seems harder than ever.
Getting to know other cannabis business owners who are “in the trenches” with you will not only relieve your anxieties but will also equip you with you a professional support network. So, the next time you don’t know what to do about your Instagram account getting shut down, you’ll know exactly who to call.
2. Gain access to free knowledge
The cannabis industry spans far and wide. From the agricultural and cultivation side to the management, marketing, and sales side, there is no conceivable way to become the go-to expert on all of it.
Networking with other professionals in the cannabis industry gives you a direct line to the people who are masters of their craft. Access to that type of knowledge allows you to stay up-to-date on the industry and tap into advice and expertise that you may not otherwise be able to obtain.
Good advice and industry expertise from the right person can often be a key factor in the success of your next business or personal project.
3. Build your reputation in the cannabis industry
Much like Seth Worby – the CEO & Founder of Cannabis Creative, the hosts of the TeeHC Open – mentioned, the more you show up to industry events, the more you get to know everyone.
Active members of the industry become well-known as experts, changemakers, innovators, and creatives. Maybe you are just starting out in the industry or maybe you’ve exhausted your regular trade show options; either way, finding curated spaces to be in can change and elevate your perspective.
As you grow your network, you raise your profile and attract the attention of potential investors, customers, staff, suppliers, brands, and more – all at a minimal cost to your business.
4. Expand your business opportunities
The biggest benefit of networking is this: opportunity. People like to do business with people they know. In fact, as much as 80% of jobs are filled through networking.
Whether you are looking for an investor in your next venture or a job to gain experience, professionals tend to work with people they trust. This is precisely why serious entrepreneurs and creators in any field seek out exclusive business networking opportunities.
When you network at events like the TeeHC Open, you are building meaningful relationships over experiences that go beyond your standard icebreaker. You get to be in the room with people and brands you actually want to work with.
In other words, you get to activate your brand in front of the exact key players you want to engage. Unconventional or not, relationships establish and fortify the trust you need to expand your business opportunities.
5. Get inspired by changemakers in the industry
In every industry, there are few superstars that make you crave success at a completely different level. From the Nikes and Coca-Colas of the world to the players making it happen, networking allows you to keep a pulse on industry innovation.
When you attend networking events with the cream of the crop from your field, you know you are going to walk away energized and with a long list of ideas for your own business.
While cannabis trade shows are a great starting point, more curated events like the 2022 TeeHC Open are exactly the type of space you need to push the boundaries of the cannabis industry. Learn more about our invite-only policy on our Event page.
6. Have conversations with potential customers
Every business owner is also a person with desires and needs. Whether you’re speaking with other entrepreneurs or not, anyone at an industry-specific event could be a potential customer.
While this isn’t your green light to sell to every person you speak to, you will be able to have real-time conversations with your ideal customers. Not only will this help you improve your business and marketing efforts, but it will also give you the perfect opportunity to ask questions, discover more, and even gain referrals.
Exclusive cannabis networking at the TeeHC Open
The bottom line is that cannabis networking is essential to anyone who wants to make it big-time in this industry. Whether you own a business, manage a team, have a large audience, or just want to put your ideas to the test, you need to invest in networking events.
Attending invite-only events like the TeeHC Open will open the doors for you to:
- Find and build a professional support system
- Create connections with the top minds in the industry
- Make a name for yourself
- Discover new business opportunities
- Come up with exciting ideas for your business
- Learn more about your potential customers
- And more
To learn more about how you can attend this exclusive event, visit our Event page.