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Embracing the Spirit of Innovation with Infused Element

Infused Element is a Holyoke-based cannabis company with infused pastries and infused beverage brands. The business hopes to be known for its innovative approach to cannabis by producing high-quality, chemical-free products that cater to the growing demand for natural experiences. 

Infused Element is now gearing up to introduce a groundbreaking product line, honeycat Hash Rosin-Infused Social Beverages, which promises to redefine socializing and wellness with an all-natural twist.

As the proud Evening Bar Sponsor of the 2023 TeeHC Open, the Infused Element team sat down with us to speak about their journey in the business:

What inspired you to start Infused Element?

The story behind Infused Element goes beyond cannabis products; it’s a realization of a shared dream. Co-founders Isaias A. Rosario and Ezra R. Bleau started the journey during their participation in the Entrepreneurship for All (EforAll) program in 2021. 

Isaias was laying the foundation for Infused Element infused pastries, while Ezra aimed to enhance his non-alcoholic beverage venture, NA Brews. It was obvious that their goals were the same: to innovate and create a memorable consumption experience. 

The strategic partnership of their backgrounds in the cannabis industry and their love for crafting delightful pastries gave birth to Infused Element.

What helped you grow the most in your first few years of business?

As a brand that is still in the startup phase, Infused Element is looking forward to its continued growth. They said, “Networking within the cannabis industry and active participation in cannabis-related events have been instrumental in propelling our growth and fostering a deep understanding of our market.”
These connections not only help broaden their reach but also provide invaluable insights into the ever-evolving landscape of the cannabis sector. “As we eagerly anticipate the culmination of this year with the successful launch of our unique product line, it reinforces our commitment to forging a path in the industry with offerings that redefine the cannabis experience.”

What’s your best piece of advice for other entrepreneurs?

The most important path to success is to double down on your values. Infused Element’s dedication to quality and innovation has remained steadfast since its inception in 2021.

From ensuring top-tier quality in their physical space to establishing a strong foundation of formulation expertise, Infused Element is set up for success no matter what product vertical they pursue. 

For instance, in partnership with Resinate, the company has unveiled IZZY and EZRA’s hash rosin-infused bakery-grade brownies and macarons. These delectable treats combine the artistry of baking with the benefits of hash rosin infusion, allowing consumers to indulge in the finest confections without compromising on natural ingredients. 

Just like the beverages, these edibles are meticulously crafted to uphold the company’s dedication to a chemical-free approach.

The company has also recently secured a provisional license from the state’s Cannabis Control Commission (CCC) and is on the brink of unveiling its expansive 9,000-square-foot establishment in Holyoke. 

Plus, with its participation in the CCC Social Equity Program, Infused Element is poised to become a trailblazer in producing food and beverage offerings in Massachusetts while promoting social equity within the cannabis industry.

What are you looking forward to the most about the 2023 TeeHC Open?

The Infused Element team is most excited about sharing the launch of their new honeycat collection. “These beverages are meticulously crafted using hash rosin extraction, a natural and solvent-free method that captures all the benefits the cannabis flower provides.” 

This extraction method ensures that the final product retains the pure essence of the cannabis plant, offering an experience that closely mimics the effects of enjoying the flower itself, providing that sought-after “smoker’s high.”

“The honeycat collection boasts an array of flavors, each carefully designed to provide a delightful taste and a potent cannabis kick. Collaborating with Resinate, a local cannabis dispensary and brand, Infused Element introduces Cold Brew, Soda Pop, and Margarita flavors that are set to captivate the taste buds of cannabis enthusiasts and newcomers alike.”

Connect with Infused Element at the 2023 TeeHC Open

While the exact launch date remains a mystery, the anticipation for Infused Element’s honeycat Hash Rosin-Infused Social Beverages and hash rosin-infused baked goods continues to grow. 

You can connect with the Infused Element team at the 2023 TeeHC Open and get a chance to sample their signature cocktails at the Evening Bar: Skinny High Margarita and honeycat Collins. Plus you can learn more about the impending launch of honeycat Hash Rosin-Infused Social Beverages.

Innovative new businesses like Infused Element are constantly keeping us on our toes in this industry. Don’t miss out on the opportunity to be a part of the change. Get your tickets to attend the TeeHC Open today and network with game-changers like them – and more.

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